←Most redesigns start with a homepage mockup and end with a hundred inconsistent pages. Starting with the system reverses that order and changes the result.
A redesign is a chance to fix the foundations. Teams that spend it on a new hero image get a new hero image and keep every problem underneath.
Components carry the decisions
Type scale, spacing, colour, data display and image treatment are decisions made once. When they live in components, every page inherits them and every future page starts from the right place.
The homepage is the last page
We design the templates that carry the most traffic and the most complexity first: product pages, documentation, pricing. The homepage assembles what already works instead of inventing something the rest of the site cannot follow.
Systems outlast launches
A launch is one day. The system is what the marketing team uses for the next three years. Building it first is the difference between a redesign and a new way of working.